February 28, 2008
Chris Thilk gives a heads up about a new Facebook marketing tool, Film On Facebook. It’s free, provides apps for showcasing trailers and clips, audience reviews, ticket purchases, music player, and more. There are case studies describing how early adopters have been using the Film on Facebook application, and instructions on how to get started on creating a Film On Facebook page.
I think this is a great tool to incorporate into every film’s publicity campaign.
1 Comment | 
Facebook, Web 2.0, film marketing, film publicity, marketing campaign, publicity campaign, social networking | 
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Posted by Jane
February 24, 2008
Note from Jane: This is the first blog entry from FPH’s newest guest author, Karin Zauderer. Since I didn’t get to Sundance this year, and she did (she goes every year), I asked her to share her impressions of the good, the bad, and the ugly.
My first celebrity sighting of Sundance 2008 was at the Salt Lake City airport. I watched Tilda Swinton navigate her bags and a European looking hunk from the baggage claim to her private vehicle. I had just pushed my way though the fifty or so limo drivers waiting for various celebrities including Bono, Seal and Danny 
Glover to reach the baggage claim. While the chosen few were whisked away in SUV’s, the rest of us die hard film obsessed commoners waited patiently to be called for the next shuttle to Park City.
After a long two-hour wait, I finally found myself in the midst of eight strangers jam packed in a cramped van, making small talk and becoming bff’s for the hour ride to our respective condos and hotels. It was sort of like the Breakfast Club in a van. At one point the guy in the front seat says, “Did you guys hit Sundance last year? The movies were so depressing I felt suicidal afterwards.” We laughed and readily agreed. Ah the memories of Sundance 2007. The movies were provocative yet sitting through three raw, dark, intense movies a day is not for the weak hearted.
We optimistically anticipated a more balanced selection this year. Little did we know this year’s film festival was to be darker and gloomier than ever. No wonder distribution deals were few and far between. Even those films armed with A-list celebrities went home without deals. Sundance 2008 was indeed dark, but did not disappoint. I can only hope these films find their audience. Here are my Sundance highlights from the first half of the festival. Read the rest of this entry »
No Comments » | independent film | Tagged: Ballast, Brian Cox, Carlos Moreno, Downloading Nancy, Ellen Kuras, Hamlet 2, Henry Poole is Here, Lance Hammer, Maria Bello, Nerakhoon, Perro Come Perro, Philippe Aractingi, Red, Sundance 2008, Thavisouk Phrasavath, Under the Bombs, Up The Yangtze, Yung Chang | Permalink
Posted by zauderer1
February 18, 2008
In his review of an article about Robert Redford’s support for reviving the short film genre by distributing them via mobile phone platforms, M3’s Chris Thilk thinks the successful business model for mobile distribution of short films will be subscriptions for ad supported programming with carrier agreements. He may be right.
And, as it happens, mobile distribution is just one of the many distribution platforms available to filmmakers participating in From Here to Awesome - a discovery and distribution festival. So if you’re a filmmaker with a short film or two, submit your short to the festival and be a part of the cutting edge on mobile distribution of short films.
2 Comments | DIY distribution, FHTA Festival, From Here to Awesome, film distribution, film publicity, filmmaker, independent film | Tagged: mobile distribution, short films | Permalink
Posted by Jane
