Using your online fans for grassroots film marketing

In my first Q&A on the marketing and DIY distribution of the film Honeydripper,  I mentioned one of the several members of the marketing/publicity/distribution team was Brian Chirls.  He also worked with Arin Crumley and Susan Buice on the marketing efforts for Four-Eyed Monsters. 

Cinematech’s Scott Kirsner caught up with Brian during Sundance to discuss using connections with online fans in a grassroots marketing campaign for Four-Eyed Monsters.