Substitute “movie-goer” for “customer” and “film” for “brand” whenever used in this excellent How-to and you’ve got a fantastic guide on finding and building an audience for your film, and getting that audience involved as partners to promote your film.
Film Publicity Help: Tips, Tricks, Traps. Let’s Talk.
Straight talk about publicity strategies, how Web 2.0 is shaping film publicity, and whatever else we fancy.
