BIGresearch.com has released a survey on the demography of bloggers. Since reaching out to bloggers should be an integral part of the publicity and marketing campaign for a film, knowing a bit about who blogs can help.
Highlights of new media use by bloggers:
| Regular/Occasional New Media Usage (Top 5) | ||
| % of Regular/Occasional Bloggers | % of Adults 18+ | |
| Cell Phone |
93.0% |
87.5% |
| Instant Messaging |
75.3% |
49.3% |
| Download/Access Video/TV Content |
72.2% |
45.0% |
| Video Gaming |
66.9% |
47.5% |
| Text Messaging |
65.5% |
45.2% |
| Source: BIGresearch, January 2008, N=15,727 | ||
I found it interesting that the survey indicates the most common trigger for a blogger’s internet searches is reading an article (48.8%). I wonder whether those articles read were located in a print publication, or online? [Via mediapost.com]
