According to Robert Marich at marketingmovies.net, the days of investing all online publicity effort and budget for a film into a single website are over. The following excerpt states:
“….marketers ask themselves why attempt to build traffic from scratch for an official movie website that is a startup when they can place content such as video film trailers, mount tie-in promotions and buy ads on established websites with huge audiences. These days, Yahoo Movies, MySpace, YouTube and Google are a prime focus for most movie campaigns.”
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