Time for a little history lesson, as it’s always good to know from whence we came so that we can better plan where we’re heading. Filmreference.com provides some cliff notes on how and why the business of publicizing films began. An excerpt:
The film industry did not advertise its movies directly to the general public until around 1913, late for a large, consumer-oriented industry. When films first emerged as novelties in the late nineteenth century, pioneering companies like Edison, Biograph, Lumière and Pathé were initially more interested in selling machines. Their movies were not advertised to the public but listed in catalogs that described content and listed price. Exhibitors devised their own promotions and stunts, some of which—like contests and giveaways—influenced the studio publicity that followed.
You can read the entire article here.
Tip: The press use to regard the movie industry with hostility, perhaps viewed it as competition.
Talk: How do you think film publicity will evolve in the next few years?