A little ad in your viral video: YouTube’s new model

Online Media Daily reports that YouTube is now running semi-transparent ads as overlays and/or rich media animations  on professional and user-generated videos.

It’ll be interesting to see how YouTube users react to this. Would a Joe from Ohio wonder why he’s not getting a slice of the branding revenue when he realizes there’s an ad overlay playing concurrently on his popular video of his break-dancing dog?

In any case, it’s another sign of the times: publicity and marketing focus continues to shift and adapt to the world of Web 2.0.


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