This article from pr-gb.com, while quite lengthy, and written by a digital distributor, does an excellent job of articulating the struggles of indie filmmakers to get their movies to audiences, and the hope that social networking and digital distribution provides.
Indie filmmakers have always been at an disadvantage against major studios, especially when it comes to promotion and distribution. And as the author suggests, it’s unlikely that indie filmmakers will successfully compete in the traditional fashion. Digital distribution, while it hasn’t exactly leveled the playing field, offers indies a cost-effective alternative.
As I said, it’s lengthy, but well worth taking the time to read.