Blogs and newspapers are getting cozier

Bloggers are receiving recognition from the traditional press as “legitimate” news practitioners more and more these days.  This article from LATimes.com discusses the latimes-logo.gifcurrent trend of many media outlets to adopt the philosophy of “if you can’t beat ’em, join ’em –and get some revenue while you’re at it”. Newspaper print circulation numbers have been dropping off, and you don’t have to be a rocket scientist to understand the impact of the blogosphere’s proliferation.

Some traditional news organizations are still not quite on board with the whole idea of bloggers as journalists:

The blurred lines make many uneasy. “There’s a lot of uninformed opinion on the Internet and not a lot of solid reporting,” said Fred Brown, vice chairman of the Society of Professional Journalists’ ethics committee and a columnist at the Denver Post. A professional journalist “respects the truth and lives up to standards of ethics. Certainly that isn’t the case in the blogosphere.”

To that, I would say “let he who is without sin cast the first stone.”  Nevertheless, it’s clear that blogs play a recognizable, important role in the dissemination of news and other information.  Readers looking for content and information have more choices than ever to which to turn for a variety of sources, perspectives, and opinions.  I have to think the result is more dialogue, and a better informed public.

What does it mean for film publicity?  It means that a publicity campaign for a film must include bloggers in the grouping of “press”.  It means press releases must be written and formatted for SEO and distributed accordingly.   It means potential for exponentially increased exposure for your film.

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One Response to Blogs and newspapers are getting cozier

  1. FOR IMMEDIATE RELEASE

    New Mexico’s New Premiere VFX and Animation Facility is Open for Business.

    ALBUQUERQUE, NM September 10, 2012 – World-class animation and visual effects company opens its doors in downtown Albuquerque. Founders, Eric Wilson (Creative Director), Jennifer Guyer Rojo (General Manager), Aaron Estrada (CG Supervisor) all former employees of Sony Pictures Imageworks (SPI) and a group of New Mexico-based investors have formed Pivot Metamedia Inc., a New Mexico Corporation. DBA Pivot VFX, they employ several artists who were also previously employed at SPI. Pivot VFX maintains a friendly relationship with Sony Pictures Imageworks and both companies look forward to working with each other in the future.

    Housed in the 15,000 sq ft 7th floor of 505 Marquette Ave NW in Albuquerque, Pivot VFX provides computer graphic visual effects and animation to the Film, Television and Attraction Media industries. Pivot is a full service visual effects provider, specializing in Virtual Environments, Set Extensions, Animation, Lighting, Rendering and Compositing.

    “New Mexico’s business and film friendly environment allows us to be competitive with foreign studios while also providing our employees with a high quality of life,” Wilson explains. “Of course, no conversation about New Mexico would be complete without mentioning the 25% State Film Incentive, which applies to ALL production expenses, not just labor. The reasonable cost of living, low traffic and natural beauty of New Mexico make it an inspiring place to live and work.”

    Education and involvement in the community are high priorities for Pivot VFX. Many Pivot employees have been working closely with The University of New Mexico and their Interdisciplinary Film and Digital Media program for years. “Our goal is to grow a community of talented and skilled artists, and we do that by working with the local colleges and universities, offering paid internships, and bringing our industry experience into the academic environment” says Estrada, CG Supervisor.

    According to Rojo, “We are a success story for the NM film incentive program. We have a brick and mortar presence, we bring together the scientific, academic, and creative communities and we create the highest quality computer graphics, animation and visual effects for local, national and international clients. We are thrilled to be a part of a vibrant and creative community in New Mexico.”

    About Pivot VFX:
    Pivot VFX is a full service visual effects studio located in Albuquerque, NM.

    Contact:
    Lucinda Ulrich
    Telephone: (505) 750-1VFX Ext 1001
    Pivot VFX
    505 Marquette Ave NW, #700,
    Albuquerque, NM 87102
    http://www.PivotVFX.com

    ###

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