Online Publicity Case Study: Focus Feature’s “Reservation Road”

Chris at MovieMarketingMadness.com lets us know about SearchEngineWatch’s analysis of online publicity for Reservation Road.  It provides an interesting case study on the basics of film publicity on the Web.

It’s well worth reading the entire analysis.  The cliff notes version of the lesson to be learned would be:

  1. Every film needs its own website.
  2. Every film needs a presence on a major social networking site, like MySpace or FaceBook.
  3. Every film needs production stills and promotional photos that can easily be downloaded and shared.
  4. Every film needs SEO.
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