Not my idea, it’s Mark Cuban’s. It’s an interesting one. It could possibly work. He asks:
How many people are going to rush out and buy the Soundtrack to the new Rambo movie ? But riddle me this. How many more people would go to the movie if they knew that their movie ticket stub had a code to unlock a free download of the movie’s soundtrack ? Or if they bought a ticket online in advance of the release, they could download the soundtrack right from the online ticket site?
He has additional ideas for bundling value-added items into the price of a cinema ticket. Personally, I’d love to see a studio or indie distributor experiment with this idea.