A Filmmaker Live Twitters Tribeca All Access

April 22, 2008

Full Disclosure: Double 7 Film is a client of mine.

I’ve convinced a busy Director and Writer to try Twitter .  I don’t usually bring my client work over to my blog, but I’m really excited about Pete Chatmon’s willingness to embrace the idea of reaching out directly to fans through a variety of Web tools, including Twitter.

Pete’s production company is in the midst of retooling their online presence, to include a total redesign of the corporate website and an expansion of their presence on YouTube (in addition to writing and directing feature films, Pete also directs music videos ). 

Pete has a lot of irons in the fire.  He’s in development on his next feature, he’s writing a couple screenplays, and preparing some commercial shoots.  However, he’s dedicated to the idea of finding new ways to connect with movie fans.  He understands the power of interaction and wants to join the conversation. 

He’s an invited participant in Tribeca All Access, and plans to live twitter his experience there today.

This should be an interesting experience and opportunity to get behind-the-scenes with a filmmaker. Check it out.


Know your audience: demographics on bloggers

April 18, 2008

BIGresearch.com has released a survey on the demography of bloggers. Since reaching out to bloggers should be an integral part of the publicity and marketing campaign for a film, knowing a bit about who blogs can help.

Highlights of new media use by bloggers:

Regular/Occasional New Media Usage (Top 5) 
  % of Regular/Occasional Bloggers % of Adults 18+
Cell Phone

93.0%

87.5%

Instant Messaging

75.3%

49.3%

Download/Access Video/TV Content

72.2%

45.0%

Video Gaming

66.9%

47.5%

Text Messaging 

65.5%

45.2%

Source: BIGresearch, January 2008, N=15,727

I found it interesting that the survey indicates the most common trigger for a blogger’s internet searches is  reading an article (48.8%). I wonder whether those articles read were located in a print publication, or online? [Via mediapost.com]


Vote for your favorite AWESOME film

April 18, 2008

Audience voting has begun in  From Here To Awesome – a Discovery and Distribution Film Festival . Over 70 films from around the globe are participating in the fest, including shorts, features, and documentaries. Some films are making their world premiere at FHTA. At least one film is also an entry in the Tribeca Film Festival. All the films have embraced the “embed-and-spread” philosophy of reaching out on the Web to find and build an audience.

Check out the film’s FHTA submission videos to discover why the filmmakers think their film is awesome. Rate their videos, favorite, subscribe to their various on-line presence points and help determine which films get a variety of distribution opportunities.


How NOT to publicize your film on YouTube

April 15, 2008

Running a successful viral video campaign for a film can be tricky and complicated.  It requires a lot of upfront planning and the implementation of the campaign requires careful management.  Screw up, and lots of things could go wrong: no one will watch it, or maybe, if you’re really unlucky, tons of people will watch it but not understand it, resulting in your film being yanked from the festival in which it was supposed to debut, people you don’t know will send you threatening e-mails, and you’ll have the local police and the FBI on your tail.

The latter is exactly what happened to Outsiders Productions, an Oklahoma-based indie film studio, when they tried to use the “Cloverfield” approach by loading a mysterious and ominous-looking video clip onto YouTube for their latest film A Beautiful Day. The teaser freaked people out in Oklahoma, who thought it might be some kind of cryptic terrorist threat. Things quickly spiraled out of control from there.

The main problem with the video? It made no mention of the movie! The filmmakers have now been spending time explaining themselves and apologizing.  They’re also trying to find some way of turning this fiasco into something positive with their “It’s Just a Trailer” campaign.  It’ll be interesting to see how that works out.

This is a cautionary tale that teaches an important lesson in viral video publicity campaigns. Yes, the results were that the film got some publicity, but I’d bet not quite the kind of publicity the filmmakers were hoping for.


From Here To Awesome – Deadline extended to April 14th

April 3, 2008

If you were on the fence about submitting your film to this discovery and distribution film festival, and then missed the March 31st deadline and thought “oh well, maybe next year,” you now have the chance to get in on the ground floor with a submission this year.  Due to overwhelming demand, filmmakers now have until April 14th to submit their films.