Know your audience: demographics on bloggers

BIGresearch.com has released a survey on the demography of bloggers. Since reaching out to bloggers should be an integral part of the publicity and marketing campaign for a film, knowing a bit about who blogs can help.

Highlights of new media use by bloggers:

Regular/Occasional New Media Usage (Top 5) 
  % of Regular/Occasional Bloggers % of Adults 18+
Cell Phone

93.0%

87.5%

Instant Messaging

75.3%

49.3%

Download/Access Video/TV Content

72.2%

45.0%

Video Gaming

66.9%

47.5%

Text Messaging 

65.5%

45.2%

Source: BIGresearch, January 2008, N=15,727

I found it interesting that the survey indicates the most common trigger for a blogger’s internet searches is  reading an article (48.8%). I wonder whether those articles read were located in a print publication, or online? [Via mediapost.com]

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