This should be interesting. Author Paulo Coelho is going to collaborate with MySpace to make his latest book into his first feature film. The MySpace collaboration will center around creating a mashup of videos and songs created and submitted by MySpace users. Coelho will choose the winning videos and songs to use in his film.
But here’s the rub: Coelho is going to own the film. What do the MySpace filmmakers and musicians get?
Winners will enjoy significant publicity, and their work will be featured across MySpace worldwide including the homepage, MySpaceTV and an extensive banner campaign.
Well, exposure is always a good thing, right? Not as sweet as a percentage of the gross, or residuals, but you have to start somewhere.
Oh, and the fine print says that if there aren’t enough videos and songs submitted that meet the required standards, the whole project will be scrapped.
It’ll be interesting to see what comes of this. [Via Publishers Weekly]