A problem crops up fairly often when I work on publicity for filmmakers who have already amassed photos associated with the film (production stills, BTS shots, headshots, etc.) and other kinds of graphics and artwork they’ve made themselves or had someone design for them to use on the web:
The photos and other artwork/graphics only exist in lo-res format.
Lo-res art (photo, graphic, etc.) works fine on the web or for other electronic purposes, like e-mailing. It does not work well at all for print purposes. In order to look crisp, clear, and sharp on paper, art needs to be hi-res — 300 dpi (dots per inch). There are lots of resources on the web to learn more about resolution. You can start with Wikipedia.
You’ll save time (and potentially lots of money on additional design services) down the road if you ensure that every photo taken, and every piece of artwork and graphic created, needs to be something that can be used in both mediums: web/electronically, and print.
Tip: Photos and graphics in 300 dpi work for web and print.
Talk: Any questions? We’ll be happy to answer.