from Guest Author Michael Klastorin
Hello to all. My name is Michael Klastorin, and I have been graciously invited by Jane to stop by the blog from time to time and offer “insights” (and I use the term loosely) into the world of publicity. This is not something I usually do, as the basic tenet of publicity is that a good publicist should be invisible. He or she should facilitate activities that enhance the visibility of a project/client/etc., without being a visible presence in that equation.
For those of you wondering what qualifies me to speak on the subject, I’ve been in the motion picture industry for many, many years, having worked as a production publicist on features ranging from “Swamp Thing” to the “Lethal Weapon” and “Back to the Future” series, among many others. Am I an expert? By no means. I have opinions. You may agree. You may not. It’s your prerogative. I won’t be offended. If I can help someone along the way, that’s great, and I think that 10% of your future earnings is a small price to…oh, never mind…it’s on the house.
If you’re looking for any pearls today, I’m sorry to disappoint you. I did promise Jane that I’d post, and I have no desire to incur her wrath (She’s actually a very nice person, and from reading her posts, quite knowledgeable as well).
So, for now, consider me posted.