Movie fans are our friends. Seek them out. Talk to them.

July 23, 2007

Unless you’re a big Hollywood studio, or independently wealthy, chances are slim to none that you’ll  purchase 30-second commercial time slots on primetime TV to show the trailer of your new film.  The odds that you’ll get a “coming soon” preview article in the pop culture national print magazines, or even be included in Yahoo’s Greg’s movie previews are also stacked against you. 

No worries, though.  With a little time, effort,  creativity, and the power of Web 2.0,  you can still garner some recognition for your film.  Here’s an idea, one that filmmakers are embracing more and more these days:  Go around the traditional avenues for promoting your film, and go directly to fans of movies.  After all, you didn’t make your film for the press, or critics, you made it for people, everyday people, to watch.  Right? 

If you don’t have a MySpace page for your film, then shame on you. It’s totally free, for pete’s sake. Make your way to the filmmaker forum, do the free registration, create your film’s page, upload some production stills, a trailer, and start adding friends like there’s no tomorrow. And once you get those friends, talk to them. That’s right, interact with people about your film. There are tons of websites that provide code you can load into your MySpace page that helps you to talk to people: you can set up a form on your film’s MySpace page for people to sign up for e-mail newsletters from you so you can keep them informed on what’s happening with your project; you can add an instant message widget, like from to your MySpace page and/or your website and chat live with people.

Moviegoers absolutely love to interact with filmmakers. Talk about breaking that fourth wall! What better way to get someone excited about seeing your film than to talk to them about it?And then something magical happens, in this world of Web 2.0. They tell someone about you and your film, and then they tell someone, and they tell someone, and so on. Who needs a 30-second prime-time commercial spot that may be seen by a few hundred thousand people (the rest have gotten up from the couch to get a snack, or more likely, will fast forward right past it on their DVR) when you can potentially reach millions of people?

Tip: Interact directly with movie fans.
Talk: What are some of the ways you’re reaching out to talk about your film?